Scuderia Ferrari
Overview
Scuderia Ferrari's new website dynamically combines content, social media and shopping into an engaging fan zone. Personalized offers and behind-the-scenes content create an exclusive, insider atmosphere that generates user loyalty and enthusiasm. Content can be customized by location with strategically targeted news and offers. This approach attracts new customers and creates passionate fans in an environment where everyone can purchase Ferrari products online.
UI Designer | Concept | Hook & Loop/Infor
Worked closely with the Creative Director throughout the project.
The main focus was visual design.
Homepage
The logged out homepage provides the user with a news feed, current race notifications, the ability to connect with other fans, and keep up with Ferrari’s social media. Content is customized based on the user's geolocation and they have the ability to choose their language and currency.
Logged in user
The logged in homepage provides the user with customized content based their account preferences and the ability to shop from the Ferrari catalog.
Mobile Experience
As part of being responsive, this website was designed as mobile first.
